Using a free marketing ebook can be an incredible tool in your list building campaign. I have squeeze pages that either do or do not offer a free marketing ebook as an incentive to joining my list, and I find that the ones that do not offer a free ebook have a lower conversion rate than those that do.
Now, you may think that I am just getting freebie seekers on my list, and maybe I am getting a few. But I think that I am still getting the real buyers on my list, and that is important to me, even if I pick up a few freebie seekers. I would much rather use a free marketing ebook and get more good subscribers than to not use a free marketing ebook and get fewer good subscribers. You see, percentages are not that important to me, the money I make at the end of the month is what is important to me.
So how do you do it$%: This will surprise you, perhaps, but it works well. Write 5 articles on the topic of your web site and compile them together into a free marketing ebook. Your ebook should have about 5-10 pages, no longer, and should be an easy read. Use adobe's pdf maker program so that the ebooks are easy to download and read.
Then, take those articles and submit them to article directories online, sending readers to a web page where they can download the free marketing ebook you have created. Now, what I like to do is require visitors to opt in to my email list before they can download the free ebook, so that I can send them announcements in the future.
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